Again an old project with Jerry Aurum for a Producer Filler. This one was a handful, because I had to be elsewhere for most of the pre-production. Juggling on prop team assessment and timeline management with the other parties. Though at the end of the day it always comes down to fun times!
One of the representative from the agency's side was an old friend of mine, that makes the project more exciting and feels like a reunion! Having a familiar face and mind, helps to understand more what the client wants and expect.
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| image from www.jerryaurum.com |
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| final look for press & billboard ad (www.lumixkita.com) |
This particular project, I have to admit, caught us quite in a perfectionist-mind. From mine and client's. So many details that Jerry wants to caught from the very beginning of the shoot. If you haven't known something personal about Jerry, is that he's a perfectionist in moments and looks. That quality that can be frustrating for others, but what I learnt from him is, a great pre-production goes a long way.
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| image from www.jerryaurum.com |
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| final look for press & billboard ad (http://behance.vo.llnwd.net/) |
We went to find many different types of woods, metals, feathers and some (yes real ones, not stock images) . A pain for my creative team but, I love how everything turned out!
Tomorrow is a holiday!!! For those who celebrates Magh (or we call it here Nyepi) for our Hindu friends.
Have a great day people!
unique evolution....:)
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